Who We Are
We are known for hands on approach over hundred slides of strategy, and have over and over again stood behind our work to plan, build and execute with our partners and customers. Our founding team started at the very time beginning Sales Engagement era, helping early adopters operationalize what we know today as RevTech tools and pushed the boundaries of what sales teams could do with technology.
Over time, that work expanded into marketing systems, CRM platforms, customer experience, and ultimately full RevOps delivery.
Today, with over 2,700 clients served globally, we are a US-based, remote-first team of specialists and a partner of choice for top RevTech platform providers and RevOps leaders globally. We deliver implementation, integration, training, and managed services across Sales Engagement, Automation, and CRM platforms to a wide range of companies, from scaling startups to mature revenue teams.
Behind all of our it’s our people, our consultants, implementation specialists, and RevOps professionals, who make it real.
2016Founded during the rise of sales engagement platforms
2018Recognized as a leading implementation agency for GTM systems
2022Expanded into full RevTech, automation, and CRM integration
2025Supporting AI adoption and cross-platform execution for RevOps teams
People join OBF to do practical, hands-on work that has real impact. Our team is made up of implementation specialists and RevOps professionals who take ownership of their work and contribute directly to improving how companies operate. If you're looking for a place where your efforts are seen, your input matters, and your skills grow through real-world execution, this is that kind of team.
That grounded, execution-first approach is also why clients and partners choose to work with us. They know we are not here to sell ideas. We are here to implement them, make systems work better, and move projects forward with clarity and accountability.
Our Values
Brandon, Helene, and Nikki were incredibly thoughtful and detailed during our discovery process, ensuring that our needs for Gong and HubSpot implementation were fully addressed. The way they transformed our initial ideas into fully operational applications used by our sales team within weeks was nothing short of brilliant.
..with Outbound Funnel guidance we were able to meet our deployment goals and our sales teams strategic campaigns out in half the time we projected!
Ben was instrumental in helping us maximise the platform. By combining AI with Gong’s powerful data and insights, we were able to drive real incredible results with a 98% adoption rate across our GTM teams and 10% increase in win rate!
We chose to go all-in on Gong because it’s more than a tool - it evolved for us to be a transformational platform that enables our teams to collaborate, execute, and grow like never before. Ability to turn conversations into actionable insights was pivotal in aligning our strategy and delivering value at every stage of the customer journey.
Outbound Funnel was an amazing partner to work with. They were always available to hop on a call at any time to resolve issues that inevitably came up. They provided our team with a deep and thorough understanding of Outreach and how we can make it work for our specific use case.
We’ve been able to take our use of Salesloft platform to the next level with the help of Outbound Funnel team. We uncovered more benefits for our teams, from sales to customer success It also allowed us to create a greater variety of campaigns with sales teams, which united our efforts from marketing efforts, resulting in net new opportunities.
I don’t know what we would have done without the Outbound Funnel team! We launched a new sales engagement platform for our 60+ seller team and the number of questions and support needed were just not tenable for our very small RevOps team to manage. The OBF team came to the rescue. Their in-depth knowledge of our entire tech stack was phenomenal they leveraged this knowledge to support our internal Help Desk Slack channel for sales tools, as well as build out supporting enablement by way of a knowledge base, FAQ guide, and video tutorials. Their work was instrumental in the sales team not only adopting but also increasing their daily productivity. This freed our internal team up to focus on strategic initiatives for the C-Suite. The Outbound Funnel team are incredible partners to work with!
Outbound Funnel was our catalyst for success. Their strategic prowess made uniting our diverse brands into a single, seamless organization a reality, guaranteeing a smooth transition and a future brimming with possibilities.
Outbound Funnel was AffiniPay’s transformation partner along the journey creating a unified sales engagement tech stack for our revenue teams. With expert strategy and execution, they helped streamline this complex consolidation, ensuring minimal disruption and a unified organizations.
Our experience with Outbound Funnel was phenomenal. Their professional, efficient approach, particularly from our point of contact, Ben McWilliams, was commendable. The implementation and trainings were perfectly structured, simplifying the onboarding process. It freed our team to focus on our roles while they smoothly set everything up.
