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Intelerad

CASE STUDY
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Gong CI & Forecasting Implementation

Challenge

Intelerad, a global medical imaging and workflow software provider, needed to replace a legacy conversation intelligence tool and address major forecasting gaps across five revenue teams. Initial Gong adoption had stalled, Salesforce lacked the real-time visibility needed, and internal teams were missing the insights to support confident forecasting and team-wide enablement.
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Outcomes

OBF stepped in as implementation lead, restarting the project with a structured rollout across sales, client success, and pro services teams. We resolved technical blockers, configured Gong Forecasting, and established forecasting cadences while enabling cross-functional usage of Gong’s CI data in coaching, collaboration, and visibility.

Productivity

Implementation timelines accelerated, and teams now use Gong in daily workflows with reduced manual reporting. Reps have structured CI data for coaching, and managers gain insights without chasing inputs.

Predictability

Forecasts are now built from live engagement data, not end-of-week guesswork. Pipeline health, deal risk, and decision-maker visibility are tied directly into team reviews.

Growth

Gong has moved from stalled deployment to system of action, powering daily execution and long-term visibility. Intelerad is now positioned to scale forecasting maturity and reduce platform fragmentation—with OBF as the difference-maker in execution.

Platform

  • Gong.io
    Conversation Intelligence + Forecast Rollout
  • Salesforce

Strategy

  • CI + Forecast Rollout
  • Pipeline Visibility
  • Forecasting Confidence

Professional Services

  • Stalled Implementation Recovery
  • Forecasting Configuration
  • Cross-team Training
  • Enablement Rollout

What Our Clients Say

  • Ben was an absolute game-changer for our Gong implementation. He stepped in when things had stalled, brought clarity and structure, and had us fully operational across sales and client success within weeks. Outbound Funnel didn’t just help us launch Gong—they helped us turn it into a system of action.
    Eric Barta
    Sales Operations and Strategy Lead

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