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FYLD.ai

CASE STUDY
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Cross Functional Boost in Productivity with Gong CI

Challenge

FYLD is a fieldwork execution platform powered by AI, transforming infrastructure operations with real-time data.

Fyld.ai needed a solution provide visibility their GTM functions while improving productivity and efficiency in pre-sales and post-sales activities. The team aimed to enhance collaboration, shorten deal times, and improve conversion rates to drive growth.

 

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Our Solution

Outbound Funnel supported Fyld.ai by implementing Gong and strategically aligning its capabilities with their workflows:
1
Smart Tracking
Deployed Gong’s Smart Trackers to implement MEDDIC frameworks, helping experienced reps stay on track and guiding new reps with best practices.
2
Workflow Optimization
Streamlined workflows across GTM teams to ensure collaboration and continuity from discovery to post-sale.
3
Data-Driven Insights
Delivered actionable insights,elevating deal quality and informing broader company strategies.
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Outcomes

Productivity

  • Reduced coaching call preparation time from ~4 hours to under 20 minutes.
  • Eliminated the need for manual note-taking, allowing teams to focus on value-driven interactions.
  • Streamlined processes to cut the average sales cycle from 233 days to 97 days (a 58% reduction), boosting efficiency and spending up deal closures.

Growth

  • Rolled out Gong to cross-functional GTM teams with a 98% adoption rate!
  • Increased win rate by over 10% through better coaching and actionable insights.

Predictability

  • Leveraged Gong’s Scorecards and Smart Trackers to enhance consistency in MEDDIC framework adoption.
  • Enabled detailed analysis on individual deals and broader market strategies, providing clarity and alignment.

Powerful
Technology Stack

  • Gong.io
    Conversation Intelligence & Engage
  • HubSpot
    SalesHub & MarketingHub Pro
  • OpenAI

Cross-Platform
Implementation

  • Seamless integration across multiple platforms
  • Unified system configuration and deployment
  • Data synchronization and process optimization

Team Training and Support

  • Comprehensive training programs for all user levels
  • Ongoing technical support and troubleshooting
  • Knowledge transfer for self-sufficiency

What Our Clients Say

  • Ben was instrumental in helping us maximise the platform. By combining AI with Gong’s powerful data and insights, we were able to drive real incredible results with a 98% adoption rate across our GTM teams and 10% increase in win rate!
    Ellie Salicetti
    Head of Enablement & Product Marketing

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