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Aerolase

CASE STUDY
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Salesloft Platform Optimization, Adoption and Managed Services

Engagement in a Glance

Aerolase is a leading medical aesthetic device company specializing in cutting-edge laser technology. Aerolase pioneer advancements in laser therapy, providing practitioners with state-of-the-art tools to enhance patient outcomes and serve a diverse community of skin health professionals in 50+ countries and work with the best people around the world.

The team at Aerolase at first engaged Outbound Funnel in initial re-implementation, integration and structuring Salesloft system to fit their cross functional sales and marketing teams needs.

Past initial optimization and providing team with tailored enablement plan, Aerolase and OBF consulting team continued to work in a managed services to continue leveraging Saleloft Platform across their inside/field sales, marketing, account management and customer success teams.

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Project Result

1
Increase in Field Sales & Tradeshow Engagement
Developed in automation flow between Salesloft systematic use of cadences and Aerolce set of social, marketing automation, and CX tools to create a seamless customer experience while providing a seamless routing between prospects to right sellers across global revenue teams.
2
Platform Optimization
After initial reset of systems, the teams worked together to sync Salesloft with their unique requirements in CRM, Inbox, multi-team Calendars, and to bring correct data in to their single pane view dashboard to improve their account management strategy
3
Data and Reporting
Optimization and input allowed teams to drive more accurate line of sight on campaigns and individual reps performance
4
Training and Enablement
Created customer training cohorts for teams to allow teams to adopt Salesloft to their specific day to day sales activities.

Platform

Strategy

  • Platform Optimization
  • Change Management
  • Cross-Platform Acquisition Strategy

Professional Services

Strategic Managed Services, Salesloft Optimization, Field/Inside Sales Training, Sales Workflow Development, Marketing Campaign Support, Technical Support & Integrations

What Our Clients Say

  • We’ve been able to take our use of Salesloft platform to the next level with the help of Outbound Funnel team. We uncovered more benefits for our teams, from sales to customer success It also allowed us to create a greater variety of campaigns with sales teams, which united our efforts from marketing efforts, resulting in net new opportunities.
    Sean Johnson
    VP of Marketing

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