This week Salesloft and Drift have joined forces, creating a unified platform poised to revolutionize the way businesses engage with buyers. This strategic acquisition marks a significant shift in the industry, as it bridges the gap between sales and marketing functionalities, offering a seamless and personalized buyer journey from start to finish.
For years, there has been speculation about the convergence of sales and marketing platforms. Especially in specialty markets where both Salesloft (SalesTech) and Drift (MarTech/CX) have placed their own role in growing their respective ecosystem and category leadership.
By integrating Drift's chat application into the Salesloft platform, businesses can orchestrate hyper-personalized, omnichannel buyer journeys at scale. This means faster, more relevant solutions for buyers, deeper insights for marketers, and earlier engagement opportunities for sellers. Revenue leaders can also benefit from increased predictability and repeatability in their revenue motion, thanks to the unified platform's ability to streamline operations and drive efficiency.
Per the official release (you can find the full release here)
"Research shows typical buyers are 60 to 70% of the way through their journey before they ever talk to a seller. During that time, they’ve had several digital experiences via websites, online events, and ads. Sellers currently lack the technical capabilities to understand the buyer’s needs and timing across all those experiences. Salesloft and Drift will allow sellers to engage earlier, throughout the buyer journey, and across channels with tailored messages for a personalized buying experience that increases trust, conversion rates and ultimately revenue outcomes."
What happens next?
Salesloft remains committed to empowering its customers with innovative solutions that deliver consistent and repeatable revenue outcomes. By investing in research and development, Salesloft aims to further enhance the capabilities of the Drift product, ensuring that it continues to meet the evolving needs of businesses in today's dynamic marketplace.
In essence, the union of Salesloft and Drift represents more than just a merger of two companies – it's a bold step towards redefining the future of sales and marketing tech.
Actually - maybe even bigger than that
A future force function to not just talk about bringing Sales and Marketing teams to work together. rather now having both organizations operate from complimentary systems that will bring the efforts, and results, of each team as one
Outbound Funnel being the Solution Partner for both platforms, and many of our consultants have been part of seeing these respective companies grow - it was amazing to have seen the journey, strategy, and resiliency these organizations took over last years to make this happen..
If you are right now Outbound Funnel customer or looking to make sure your systems are working better together with opportunities this merger brings, our teams have constructed a Better Integrated Together plan for #Drift #Salesloft Customers to make the most of this change.
Connect to your OBF Strategy Lead or if new Customer, reach out to our team to learn more!
