Alexander Shyshko

Will Generative AI Deepen HubSpot’s Technical Debt or Solve It?

Generative AI is reshaping how HubSpot organizations operate, promising unprecedented...

5 Forecasting Models and 5 Use Cases In Making Future Projections Work for You

Sales forecasting is crucial for managing revenue expectations, setting realistic...

Understanding Technical Debt in HubSpot and Its Impact on GTM Teams

Technical debt is a common challenge when working with your systems of record (and now...

Selfish or Smart? The VP of Sales ROI on SalesTech Enablement for their Team

With a relentless focus on quarterly numbers, pipeline health, and team productivity VP...

Demystifying Forecast Accuracy: What It Really Means When AI is Applied

Terms like “forecast accuracy” and “AI-driven sales” are thrown around frequently. So it...

6 Way RevOps Can Empower Your Customer Success Team

Revenue Operations (RevOps) has become a vital function in modern companies, particularly...

5 Things You Don't Want to Skip When Planning HubSpot Implementation

When working with a HubSpot implementation partner, there are critical aspects that, if...

SalesOps or RevOps? Exploring the difference between the hype and strategic advantage

In the rapidly evolving business landscape, technological advancements have dramatically...

7 Things We Took Away From Forrester B2B Summit 2024

Attending the Forrester B2B Summit in Austin felt familiar, maybe a little predictable,...

The Challenge of Adopting New Sales Tools is Like Changing Tires on a Moving Car

Lets drop the act "you can get your team using this automation tool in days and run your...