It's been record-freezing temperatures around the US this January
Our team at Outbound Funnel, being a fully remote team, has seen the weather change from cold to freeze warning conditions from California to Seattle, Utah to Texas, and Chicago to New York!
The verdict was unanimous: It was cold, and if not prepared for it, you were in trouble
Especially if you haven't insulated your external pipes or swimming pool equipment checked, or didn't cover vegetation that may not survive a drastic change in weather
So whether you're in the middle of prepping your home for the cold wave or making sure your sales pipelines don't get frozen (pun intended) here are some parallels we found whether you're in the mids of wrapping up your water pipes to prevent them bursting from freeze or maintaining your systems from becoming an ice-cold endeavor.
Proactive Care
RevOps 101, right !?!
Yet the basics seem so basic we forget about them until it's too late.
And then we have to spend nights and weekends correcting missing fields, trigger
rules, or content governance.
"Assess and pressure test your Tech Stack to ensure they withstand the team's current sales processes, campaigns, and your automation and data are flowing in sync.
Just like your water pipes need insulation to shield against freeze;
We need to be proactive in strategies to insulate against errors in our automation tools with changes and requirements by the revenue teams.
Monitoring
Keep a watchful eye on the temperature of your pipes, and similarly, monitor key performance indicators in your sales automation. Real-time analytics provide invaluable insights, allowing you to identify and address potential issues before they escalate.
Upkeep
Periodic maintenance may not be as crucial for your house pipes, but let go of your swimming pool equipment or neglect protecting exposed pipes for just a couple of weeks and crystal clear water will turn into a pond. Sales automation maintenance is very much alike.
"Regularly update and optimize your sales processes, ensuring they align with evolving internal sales and external customer demands"
Neglecting maintenance can lead to costly breakdowns, whether in plumbing or business.
Having The Right Support
A burst pipe requires a skilled plumber, and a thriving sales automation system demands knowledgeable professionals.
"Surround yourself with a team of experts who understand the intricacies of your industry, and how the tech stack communicates with each other and is used by the team"
Their expertise can prevent demand generation disasters during times of change; and in none critical times can relieve tactical time bandwidth in maintaining operational health while supporting more strategic initiatives optimizing these same systems for peak performance.
Whether it's preventing pipes from freezing or ensuring a well-oiled sales automation machine, taking a proactive approach and having the right professionals in place is key to avoiding chilly setbacks - pardon the pun - again :-)
