Case Study
ABOUT
Founded in 1985, the Alexander Group is a trusted consultancy for revenue growth and sales management. Serving over 3,000 global organizations, they include data-driven insights and actionable recommendations. With a wealth of industry data and best practices, they help businesses optimize their revenue growth engine, from marketing and sales team compensation to execution.
ENGAGEMENT IN A GLANCE
Engaged Outbound Funnel through our managed and optimization services to better align the use of their Outreach investment with their sales process. This entailed reconfiguration of rulesets and automation workflows to better integrate with their tech stack, create new training regiment for their sales organizations, and allow new management team have a better line of sight on teams performance with tailored reporting.
What Our Clients Say
"Outbound Funnel was an amazing partner to work with. They were always available to hop on a call at any time to resolve issues that inevitably came up. They provided our team with a deep and thorough understanding of Outreach and how we can make it work for our specific use case.”
Bill Smith,
RevOps & MarketingAutomation Leader
Project Result
Time To Value
The Alexander Group needed additional technical expertise and guidance to best practices.
Working together with Outbound Funnel significantly fast tracked time to value in navigating Outreach capabilities that fit their revenue teams demands, making outside assistance crucial to avoid potential setbacks and missing any revenue opportunities that could be generated by leveraging execution
Platform Support & Optimization
After initial reset of systems, the teams worked together to sync Salesloft with their unique requirements in CRM, Inbox, multi-team Calendars, and to bring correct data in to their single pane view dashboard to improve their account management strategy
Data and Reporting
Optimization and input allowed teams to drive more accurate line of sight on campaigns and individual reps performance
Training and Enablement
Leveraging Outbound Funnel managed services, the team had access to consulting office hours, direct Email/Slack channel, and a structure of training sessions to allow their revenue teams to spend more time on selling execution and less time managing their system
Platform :
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Outreach
Strategy :
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Platform Optimization
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Change Management
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Cross-Platform Configuration
Professional Services :
○ Managed Services
○ Outreach Optimization
○ Sales Training
○ Sales Workflow Development
○ Knowledge and Documentation Build
○ Technical Support & Integrations