Case Study
ABOUT
FYLD is a fieldwork execution platform powered by AI, transforming infrastructure operations with real-time data.
CHALLENGE
Fyld.ai needed a solution provide visibility their GTM functions while improving productivity and efficiency in pre-sales and post-sales activities. The team aimed to enhance collaboration, shorten deal times, and improve conversion rates to drive growth.
SOLUTION
Outbound Funnel supported Fyld.ai by implementing Gong and strategically aligning its capabilities with their workflows:
- Smart Tracking: Deployed Gong’s Smart Trackers to implement MEDDIC frameworks, helping experienced reps stay on track and guiding new reps with best practices.
- Workflow Optimization: Streamlined workflows across GTM teams to ensure collaboration and continuity from discovery to post-sale.
- Data-Driven Insights: Delivered actionable insights,elevating deal quality and informing broader company strategies.
“Ben was instrumental in helping us maximise the platform. By combining AI with Gong’s powerful data and insights, we were able to drive real incredible results with a 98% adoption rate across our GTM teams and 10% increase in win rate!”
Ellie Salicetti
Head of Enablement & Product Marketing
OUTCOMES
Productivity
- Reduced coaching call preparation time from ~4 hours to under 20 minutes.
- Eliminated the need for manual note-taking, allowing teams to focus on value-driven interactions.
- Streamlined processes to cut the average sales cycle from 233 days to 97 days (a 58% reduction), boosting efficiency and spending up deal closures.
Predictability
- Leveraged Gong’s Scorecards and Smart Trackers to enhance consistency in MEDDIC framework adoption.
- Enabled detailed analysis on individual deals and broader market strategies, providing clarity and alignment.
Growth
- Rolled out Gong to cross-functional GTM teams with a 98% adoption rate!
- Increased win rate by over 10% through better coaching and actionable insights.
Platforms:
- Gong Conversation Intelligence
- HubSpot
- OpenAI
Professional Services:
- Cross-Platform Implementation
- Team Training and Support
- Managed Services
“The value of Gong was clear immediately. Our team cut preparation time drastically and now runs more productive sales and post-sales calls. The insights we derive from each meeting help us not only win deals but also refine our overall strategy. Gong has elevated our entire GTM process."